I collaborate with designers, photographers, and marketers to bring large-scale projects to life on the web, through email campaigns, and across social media.
A few recent examples from my time at Food52:
- I launched our Thanksgiving Menu Genie—an interactive quiz for planning your feast, whether your group consists of six omnivores with access to four ovens or seventy vegans with only a Bunsen burner. (Then we did it again for the winter holiday season!)
- I hand-drew an email series of Thanksgiving tips and words of encouragement to keep our readers sane through the month of November.
- I took a childhood game and massaged it into a no-recipe, nothing-in-the-fridge system for cooking dinner.
- And I called forth cookies from around the world ("Hello, Cookie? You there?"), as well as their backstories, and plotted them on a Cookie World Map.