Writer, Stylist, Recipe Developer
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Creative Initiatives

I collaborate with designers, photographers, and marketers to bring large-scale projects to life on the web, through email campaigns, and across social media.

A few recent examples from my time at Food52:

  • I launched our Thanksgiving Menu Genie—an interactive quiz for planning your feast, whether your group consists of six omnivores with access to four ovens or seventy vegans with only a Bunsen burner. (Then we did it again for the winter holiday season!) 
 Bobbi Lin - Food52

Bobbi Lin - Food52

 

  • I hand-drew an email series of Thanksgiving tips and words of encouragement to keep our readers sane through the month of November.
 Bobbi Lin - Food52

Bobbi Lin - Food52

 

 

  • And I called forth cookies from around the world ("Hello, Cookie? You there?"), as well as their backstories, and plotted them on a Cookie World Map.